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	<title>CrustyBytes.com &#187; Add new tag</title>
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	<description>Tech, Biz &#38; Open Source Brains</description>
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		<title>Return to LinkedIn</title>
		<link>http://crustybytes.com/2008/09/return-to-linkedin/</link>
		<comments>http://crustybytes.com/2008/09/return-to-linkedin/#comments</comments>
		<pubDate>Fri, 19 Sep 2008 16:14:31 +0000</pubDate>
		<dc:creator>db</dc:creator>
				<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[Bot]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Value Prop]]></category>

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		<description><![CDATA[A year ago I asked "What are you using it for?' almost every time someone invited me to join them on LinkedIn, ... and got no answer.

Now I get lots of good answers to the same question.  This is Part 1 of 2 in exploring the phenomenon.]]></description>
			<content:encoded><![CDATA[<p>I left <a title="LinkedIn" href="http://linkedin.com">LinkedIn</a> for a year or so.  I was weary.  Invitations to &#8220;Join my network on LinkedIn&#8221; rolled in &#8230; from good people.  In most cases, I asked the sender:  &#8220;What are you using it for?&#8221; and &#8220;Are you using it for business?&#8221;  And the response was uniform silence.  Often I repeated the question in person and received no response.</p>
<p>So I stopped responding.  To me, it felt like a <a title="Bot Defintion" href="http://en.wikipedia.org/wiki/Desktop_Bot">bot</a> was running against some address books on people&#8217;s PCs, and asking me to service it.</p>
<p>Don&#8217;t get me wrong, I inadvertently service bots all the time &#8211; we all do.  But I don&#8217;t want to put time, energy and attention into servicing bots.  Google&#8217;s indexing bots and the <a title="Internet Archive" href="http://archive.org/index.php">internet archive</a>&#8216;s bots are about right, in terms of my tolerance for exchanging anything with bots.</p>
<p>Recently I logged back into LinkedIn, my cynicism lasting only so long (the name of this thing is ‘crusty&#8217; after all).  But this time I got real, energetic responses to the same questions.  That&#8217;s the real story.  People now seem to have reasons for investing their time, energy and attention into LinkedIn.  Great answers, in fact.</p>
<p>My favorite was from Steve, who said something like ‘It is my <a title="Rolodex" href="http://en.wikipedia.org/wiki/Rolodex">Rolodex</a>. But different from my Rolodex, my LinkedIn people maintain <em>their</em> data <em>for</em> <em>me</em>.&#8217; Those are not the words of the company, but of a user. That&#8217;s a strong <a title="Value Prop Definition" href="http://en.wikipedia.org/wiki/Value_proposition">value proposition</a>, and I love it when a user can readily volunteer a value prop for an app.</p>
<p>I was also blown away by the chatter of many that had their own particular contemporary answers to the questions that produced only silence a year or so ago.  Answers ranged from techniques to gain meetings with potential clients in corporations, to getting the preferred end-around HR route to a new position, to recruiting more efficiently when filling a position, and to corresponding with former colleagues.</p>
<p>My apologies to those whose invitations languished while I was away.  I&#8217;m back.  &#8211; db</p>
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